WHP Logo

The White Horse Press

Environmental Values

Contents of Volume 28

Other volumes of EV

Environmental Values

Materialism, Awareness of Environmental Consequences and Environmental Philanthropic Behaviour Among Potential Donors

Piia Lundberg, Annukka Vainio, Ann Ojala, Anni Arponen

Environmental Values 28 (2019): 741-762. doi: 10.3197/096327119X15579936382527

Download reference in Endnote or BibTex format


We explored the relationship between materialism, awareness of environmental consequences and environmental philanthropic behaviour with a web survey (n=2,079) targeted at potential donors living in Finland. Environmental philanthropic behaviour comprise of donations of money and/or time to environmental charities. The awareness of environmental consequences was divided into egoistic, altruistic and biospheric concerns. Biospheric and egoistic concerns were positively, while materialism was negatively related to environmental philanthropic behaviour. Materialism was related to preference of charismatic species when choosing a target for donation. The results have implications for conservation marketing emphasising the importance of taking the different donor segments into account.


Environmental philanthropic behaviour, biodiversity conservation, environmental concern, materialism, awareness of consequences

REFERENCES to other Environmental Values articles

The Relationship between Value Types and Environmental Behaviour in Four Countries: Universalism, Benevolence, Conformity and Biospheric Values Revisited. Tally Katz-Gerro, Itay Greenspan, Femida Handy, Hoon-Young Lee

CITATIONS in other Environmental Values articles

Editorial: Knowing Your Audience: Exploring the Latent Attitudes and Values of Environmental Stakeholders. Ewan J. Woodley

Download full text (PDF format) from IngentaConnect. Access is free if your institution subscribes to Environmental Values.

Subscriptions and back numbers of Environmental Values.

Other papers in this volume

The Old Vicarage, Winwick
Cambridgeshire, PE28 5PN, UK
Tel: +44 1832 293222