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Environmental Values

Materialism, Awareness of Environmental Consequences and Environmental Philanthropic Behaviour Among Potential Donors

Piia Lundberg, Annukka Vainio, Ann Ojala, Anni Arponen

Environmental Values 28 (2019): 741-762. doi: 10.3197/096327119X15579936382527

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ABSTRACT

We explored the relationship between materialism, awareness of environmental consequences and environmental philanthropic behaviour with a web survey (n=2,079) targeted at potential donors living in Finland. Environmental philanthropic behaviour comprise of donations of money and/or time to environmental charities. The awareness of environmental consequences was divided into egoistic, altruistic and biospheric concerns. Biospheric and egoistic concerns were positively, while materialism was negatively related to environmental philanthropic behaviour. Materialism was related to preference of charismatic species when choosing a target for donation. The results have implications for conservation marketing emphasising the importance of taking the different donor segments into account.


KEYWORDS

Environmental philanthropic behaviour, biodiversity conservation, environmental concern, materialism, awareness of consequences

REFERENCES to other Environmental Values articles

The Relationship between Value Types and Environmental Behaviour in Four Countries: Universalism, Benevolence, Conformity and Biospheric Values Revisited. Tally Katz-Gerro, Itay Greenspan, Femida Handy, Hoon-Young Lee

CITATIONS in other Environmental Values articles

Editorial: Knowing Your Audience: Exploring the Latent Attitudes and Values of Environmental Stakeholders. Ewan J. Woodley


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